Key success factors of a strong brand: Coca-cola
Key success factors of a strong brand: Coca-Cola John S. Pemberton, a chemist, started the Coca-Cola Company in Atlanta, Georgia, in 1886. Coca-Cola was initially developed as a medical beverage, but it rapidly acquired appeal as a delightful soft drink. In 1888, entrepreneur Asa Griggs Candler bought the recipe and trademark and began developing a sophisticated marketing plan to sell the product. Coca-Cola became an iconic worldwide brand over the twentieth century, playing a vital influence in creating contemporary advertising and consumer culture. Some significant turning points in Coca-Cola's history include: 01. Coca-Cola Bottling Method - Coca-Cola's unique bottling method, developed in 1899, enabled the company to maintain uniform quality and flavor across the world. The bottling system was also critical to the company's distribution and success. 02. Iconic Marketing – Coca-Cola's marketing efforts have become legendary, featuring some of history's mos...